It’s what I call the marketing doom loop: a crazy logic that convinces some printers not to market their printing firm when business is good because they “don’t need to” and not to market themselves when business is bad because they “can’t afford to.”
That kind of logic is a doom loop because, if you allow yourself to think like that, either way, you lose.
What are you doing to improve your printing firm’s marketing strategy? Do you have a plan in place for 2011? You can avoid the doom loop by setting aside some time over the next two weeks to think about all of your options. Do you have a monthly direct mail plan? Are you effectively using low-cost email marketing? How about social media? Have you tapped into the sales-building power of Facebook, Twitter, and blogging yet? Does your website need to be freshened up?
There are many things you can do to build a better marketing plan for your printing firm, if you choose to move forward now, instead of procrastinating. Please don’t wait. Improve your marketing plan now. This is a great time to make positive changes that will increase your sales in the new year ahead.