All printers hate typos.
One of the reasons we hate typos is because just about the time we think we’ve finished “the perfect print job,” we find a dang typo! I’m sure every one of us has had one of those frustrating, pull-your-hair-out, kill-one-of-your-employees-or-commit-suicide moments with typos. Sometimes, with the passage of time, I’ve been able to laugh about some of the bad typos I’ve lived through — but I can honestly tell you there have been a few typos that are still too painful to laugh about… 10 years later!
I’m sure you know the feeling.
Well here’s an idea that is really a different way to eliminate typos. I know it won’t work in every case, but there may be some situations on your most important or expensive print jobs where this idea might save you a lot of angst and cost associated with re-printing.
Most of you know that I own a marketing services company that provides newsletters and other marketing materials for the printing industry. Typos are always bad, but when you’re selling a product to another printer it seems doubly embarrassing when one of your printer customers discovers a typo.
Let me explain the idea we implemented that has virtually eliminated every single typo: When we think one of our newsletters is finished and “perfect,” we then make a photocopy of the newsletter and distribute it to every single one of our employees. We ask them to help us find typos and tell them they’ll get paid a $5.00 bonus for every typo, mistake, or confusing verbiage they discover.
My employees ‘attack’ those newsletters with great glee and enthusiasm, trying to find a typo. It is amazing the obscure stuff they find. Having all those eyes looking at the newsletter content from every angle and perspective has dramatically helped us eliminate all kinds of “mistakes.” As a result, we rarely have a typo discovered in our marketing materials.
To keep the interest level high in this program, we always post all of the discovered typos — and the $5.00 cash bonuses — on a corkboard that is centrally located in our offices (you can see that in the picture above).
I wanted to share this idea because you may have a secret weapon for eliminating typos right in your own printing firm — your employees. I know it may not be practical to pay $5.00 for discovered typos on every single job that goes through your printing firm, but I’m sure there are times when this approach could be a lifesaver for you.