Who is she?
She has remained loyal to you even though you seldom call anymore.
Sometimes, she wonders if you still remember her name because it’s been a long time since you’ve visited.
She has tolerated your mistakes and forgiven you when you didn’t show up on time like you said you would.
Do you realize that her reputation could be damaged if you ignore her or take her for granted?
She has taken many risks because of you. She risks her job, her company’s money, and her good standing with her co-workers because of you.
In fact, she may even put her company at risk by choosing to deal with you.
Don’t you remember the time she paid for your kids’ new school clothes, made a car payment for you, or provided funds for your last vacation?
And even though there are others who clamor for her attention, she has remained loyal to you.
It’s been a long-term relationship, but she’s starting to wonder if you still care.
She wonders if you still care because it seems like you communicate less and less with her.
But… you say you’re too busy to call.
Who is she?
She is the secretary, the administrative assistant, the purchasing agent, and the small business owner who buy from you.
She quietly does her job and is most grateful that you have helped her along the way.
Maybe you’re not too busy to call after all.
In fact, if you don’t call more often, you may find yourself with a lot of time on your hands.
She is your customer.
Just for a moment, ask yourself how many times you’ve said “thank you” to her like you really meant it.
Maybe it’s time for a thank you card, a note of appreciation, or a sincere expression of gratitude for the fact that she chose to do business with you.
After all, she helped you make your payroll last week.