This is what I call a “camouflaged” marketing idea.
Today’s idea really is a good marketing idea, but it may be be a little hard to see the value at first.
If you have a blog, chances are this idea will save you a lot of frustration. If you don’t have a blog, this important article is worth your reading time today because it’s information you can capture now and then revisit later when you do set up your blog.
When I launched Gutenblog last November, I included a comments section that allowed my readers to submit their comments and feedback for the world to see. As you know, most bloggers do the same thing. However, I was frustrated because I began to get a lot of “comment spam.” Before I started my own blog, I didn’t even know that “blog spam” existed.
What happened is that almost every day I would get at least one bogus comment from somebody who appeared to be reading my blog post. The truth is, a lot of the comments I was receiving at my blog were from bad guys who randomly post comments to blogs like mine. In almost every case, the blog spammer would say something like “nice post” or “I enjoy reading your blog” or “you have a cool website,” and then they would include a link that would point back to their website where they would attempt to sell their products.
Gutenblog is a moderated blog. What that means is that I have it set up so that all comments are read by me — and approved — before they are posted in the public comments section. So for me, blog spam never caused me any public embarrassment, but it was a big nuisance. It took a fair amount of time to read through all of these bogus comments, trying to determine whether they were legitimate or not. When you begin to blog, I would suggest that you, too, use a moderated comments section on your blog. However, it is interesting to note that a lot of very well-known bloggers do not use a moderated comments section. As a result, you have probably noticed examples of where blog spammers get in the middle of the conversation on some very well-known blog sites. When that happens, it can make the blogger look like they’re not paying attention or not even reading the comments on their own blog.
But there is good news. I was able to eliminate virtually 100% of blog spam by using a low-cost software screening system called Akismet.
Before I say anything about Akismet, I would like to inform you that I have no connection to this company and receive no compensation of any kind for promoting them.
Akismet was recommended to me by marketing legend Guy Kawasaki. Within a matter of minutes after I installed Akismet on my Gutenblog blogging platform, all of my comment and track-back spam stopped instantly. I mean it was gone, like right now. Since then, I have avoided hundreds of blog spammers because of this software. Now, I never have to waste my time dealing with them. Each time a new comment, track back, or pingback is added to my blog, it is automatically submitted to the Akismet Web service which runs “hundreds of tests” on the comment and returns a thumbs up or thumbs down to me. As a result, I don’t have to waste time sorting through and dealing with spam comments on my blog. It may sound kind of funny, but I was always a little nervous that I was going to get fooled and allow some bogus mischief maker to post a comment on my blog that I would later regret. I don’t have to worry about that anymore, and it only cost me five dollars a month.
In conclusion, since your blog is a personal reflection of your printing business, using a spam blocking software specifically designed for blogs makes good marketing sense. I highly recommend it.