When I saw the direct mail marketing idea pictured above, it just instantly made a good impression on me. It looks like a marketing idea that would sell a lot of printing. This idea is the brainchild of John Cassidy and Scott Creech, the partners who own Duplicates Ink in Conway, South Carolina. Then when John told me how well this variable data direct mailer worked and the sales results it provided (Duplicates INK enjoyed a 7.5% sales growth companywide in 2010), I thought it would be a deserving choice for this month’s Golden Ink Knife Award.
Each printing firm that wins a Golden Ink Knife Award is written up as a full length article with a Q&A interview and photo tour of their printing firm. I also provide a detailed description about how the winning marketing idea works and specific information about the results it produces. To read the full article and see the pictures, please click here: Golden Ink Knife Award – March 2011
John and Scott are creative guys who run a successful commercial quick printing firm. They recently moved into a brand-new building. The story is inspiring. You won’t want to miss it!