A simple, easy marketing idea

March 21, 2011 · 3 comments

limited edition stamps from the USPS

Here’s one of those simple little marketing ideas that anyone can do.

Have you ever thought of using limited-edition postage stamps to get noticed?

The vast majority of business-to-business mail is sent using standard first class stamps, bulk permits, or metered postage strips. Why not add a little style to your mail by using one of the many limited edition postage stamps produced by the United States Postal Service on a regular basis? The USPS limited edition stamps feature beautiful graphic design, quality four-color printing, and are often printed in an attention-getting, oversized format. It’s a simple way to make your mail special.

I used a different special edition stamp on the monthly statements we sent out every month for over 25 years. I also used them on my personal correspondence.

This simple idea makes your printing firm look creative. Limited edition stamps can provide a ‘smile moment’ for the person receiving them — and they look like you care enough to provide the extra effort to send one. Almost everyone enjoys seeing the special edition stamps for the first time. Of course, it’s not the kind of idea that’s going to cause your sales to jump 5% next month, but it’s still worth the extra effort if you believe, like I do, that every action we take provides an opportunity to make a favorable impression on our customers.

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{ 3 comments… read them below or add one }

Nora Stevens March 31, 2011 at 11:06 am

I have created my own custom stamp of a our shop dog that I use for thank you cards and postcards that we send out. Go to the USPS website and choose from 2-3 companies that allow you to create this. The stamp is a little larger so to be sure to allow this in your card design.

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Rick Young March 21, 2011 at 1:49 pm

Thanks for sharing Mike.
I’m really enjoying the Gutenblog.
For a new printer like myself it has been a tremendously fun and informative read.

Best regards,
Rick Young

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Roger Jackson March 21, 2011 at 1:22 pm

Mike,

I noticed you used the Ronald Reagan stamp, and I did take the time to review the envelope of where it came from .

Great Idea!!

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