From time to time, I present one of my Golden Ink Knife Awards to a printer who shares a great marketing idea with the rest of us.
Today, it’s time to give a Golden Ink Knife Award to Mark Cordes, who owns Cordes Printing and Norman’s Printery, an amazing letterpress shop located in Eastern New Jersey.
I’ve always been a fan of letterpress. A while ago, I was googling “letterpress” one Saturday afternoon and just visiting different letterpress websites. You know how it goes. You visit 15 or 20 sites, and they all look kind of the same, but then you click on the next site and discover something really excellent. Well, that’s exactly what happened to me. I stumbled onto Norman’s Printery’s letterpress blog and discovered their amazing photo collection of letterpress printing. It finally dawned on me that I knew these guys. The owner, Mark Cordes, has been a printer-friend and acquaintance for over 15 years. I knew Mark did letterpress, but I had no idea what a craftsman/artist he and his coworkers really are. They do beautiful work. Visit their Flickr stream to see dozens of great photo samples of their letterpress work.
In this blog post, you’ll also find an interview of Mark Cordes. I would encourage you to take a few minutes to read it. Mark says some very thought-provoking things, and I get the impression that we could all learn a lot from him.
I’ll also point out that Mark has a letterpress product he sells to other printers that might be useful for you and your printing firm. He’s come up with an innovative way for just about anybody to make pocket folders using a color copier and just a little bit of hand labor. His pocket folder product is called DigiFolder, and here’s the link if you’re interested.
There’s actually a lot of links, a good interview, and a photo tour of Cordes Printing in this blog post. It would be easy to spend a lot of time here, so I’m posting this on a Friday to make it a little easier for you to set this aside and look at it this weekend when you have more time. There’s definitely a lot of good stuff here that I really think you will enjoy reading and seeing.
So, congratulations, Mark Cordes. You are the latest winner of the Golden Ink Knife Award!