Deep roots and clever marketing help Simpsons Printing win the Golden Ink Knife Award

December 15, 2011 · 0 comments

Jon Simpson of Simpsons Printing in Rapid City, South Dakota, is a third-generation printer who sees a bright future for his company. A few months ago, Jon sent me a clever mailer that starts out 5-1/2 x 5-1/2, then unfolds like a map, until it reaches its full dimensions of 11 x 22. Each panel of the mailer contains more information about the company and its services, compelling the recipient to keep unfolding. It’s really quite ingenious and has earned Jon my latest Golden Ink Knife Award.

Recently, I had the opportunity to interview Jon and ask him some questions about his printing firm, his background, his management style, and more. Jon’s a fascinating guy and very down to earth. For example, before joining the family printing business, Jon worked at a few other jobs, because he felt it was “important to work for a few other people before you work for yourself.”

Simpsons Printing has a beautiful facility, and it is spotlessly clean and very organized. It’s a great example of how a printing firm can look as beautiful as any store at the local shopping mall. Simpsons is a “local” printer that has a 40-year history of adapting to changing markets and changing times.

To read my full interview with Jon Simpson and see some photos of his staff and facilities, click here.

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