A creative way to sell a few more print jobs each month

December 20, 2013 · 0 comments

This doesn’t happen very often. Here’s one of those rare 5-Star sales and marketing ideas you can use to gain more sales. This isn’t one of those “iffy” ideas. This idea will work for everyone when implemented. Here goes…

How many times have you been frustrated because you can’t compete with some of the big online printers who offer complete turnkey service from design to print? All of us can provide the printing, but few of us can provide the online design.

Companies like VistaPrint can be tough competition because they make it so easy for any business to order business cards, letterhead, flyers, and postcards online. These print giants have spent millions of dollars developing website software that provides self-serve templates for graphic design, as well as vast libraries of copyright-free photos and images customers can easily drop into their designs.

Well, there’s an affordable new website product designed for small printers that provides an amazingly simple drop-in library of graphic design templates for your customers to use. The good news about these new graphic design templates is that there are thousands of ready-to-use templates that are supported by a vast collection of millions of high-quality, royalty-free images. Now, for the first time, small and medium-sized printers can compete with some of the online giants like VistaPrint — and actually do it better!

It’s called DesignEdit, and it’s available from Websites for Printers, in Fargo, North Dakota.

Basically, DesignEdit works like this: A print-buying prospect visits your printing firm’s website. There they discover that your company has good prices, local service… and an online design service they can use to help them create the marketing support materials for their company’s new product launch. They enjoy searching through your online library of graphic design templates and locate a perfect solution for the direct mail postcard they need. They begin to design and build their postcard right on your website, and when they’ve finished editing and designing, they place an order for 5000 4/4 5.5″ x 8.5″ postcards from you. You have to buy the template, but not until you know the customer has committed to purchasing the printed project.

To save you reading time, allow me to overview what I think are the best features of the DesignEdit templates, so you can decide if you’d like to dig deeper to learn more on the Websites for Printers website.

Here’s my list of Best Benefits of the DesignEdit Templates

  • Creatively, the graphic designs are really good. They would be very appealing to your customers who need quality graphic design for their companies’ marketing materials.
  • There are over 10,000+ templates from a wide cross-section of categories (postcards, business cards, flyers, envelopes, folded cards, and more).
  • There are over 14 million images provided by Fotolia, a leader in digital stock imagery.
  • The templates are easily customizable and editable.
  • Many fonts are available for your customers to choose from.
  • It’s very easy for anyone to use.
  • It becomes a new profit center for your printing firm, because your customers will happily pay you for the low-cost graphic designs you provide them.

And then… maybe best of all… is the fact that the DesignEdit app emphasizes beautiful design vs. the “slap-it-together” look provided by the big online printers. It’s hard to overemphasize how important this distinction is. As printers, all of us are looking for a competitive edge and something innovative and exclusive we can offer our customers. This is an opportunity to do that on your printing firm’s website.

If you would like to learn more, or to actually create your own ad-agency-quality sales flyer on their demo page, visit www.websitesForPrinters.com/optional-features/designedit/ or call 1-800-736-0688.

My name is Mike Stevens, and I am a printer.

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