The 10 Best Reasons to Use EDDM

March 4, 2015 · 0 comments

Every Door Direct Mail (EDDM) is a great USPS marketing tool. Here are the top 10 reasons to use it…

  1. It’s easy. No joke, the post office made this one simple.
  2. Postage is only 17.5 cents for an over-sized sheet. That’s a bargain!
  3. No annual permits to buy.
  4. Easy to use, so you can train your staff and customers to use it.
  5. No addressing is needed… which lowers costs even more.
  6. Printed marketing materials can be delivered to your local post office for next-day delivery. You can provide this service, or customers can do it themselves.
  7. You can choose to mail to every home and/or business on individual carrier routes in any zip code.
  8. The target marketing ability is remarkable, and the post office even has online maps that show you every carrier route with complete demographic details for free.
  9. Only 200 pieces are needed to do an EDDM marketing mailing.
  10. EDDM represents a tremendous sales and marketing opportunity for your printing firm. EDDM can help you sell a lot of printing and help position you as a “marketing services provider.”

You really owe it to yourself to study the potential opportunities that would benefit your company by promoting and using EDDM.

My name is Mike Stevens, and I am a printer.

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