Recipe for a happy print shop – part 8 of 8 Generosity is an important quality of leadership. I believe that generosity is a very underrated character trait. The greatest leaders give with no expectation of return. When most of us think of generosity, we usually think about gifts of money. In the context of [...]

Recipe for a happy print shop – part 6 of 8 Okay, you knew I had to include something about direct mail marketing, didn’t you? Why not? Direct mail marketing not only inspires your coworkers… it also helps you grow sales. Having a monthly direct mail marketing program at your print shop is very good [...]

Recipe for a happy print shop – part 4 of 8 Training employees costs money, and it takes time away from work. But training is not an expense; it’s an investment. You will have happier, more motivated and productive employees if you send them to educational events that help them grow and develop as a [...]

Recipe for a Happy Print Shop – Part 2 of 8 Sometimes good ideas are counterintuitive. Conventional wisdom tells us to carefully analyze things until we’re absolutely sure that we’re going to make the right decision. But waiting until you’re ‘absolutely sure’ will slow you down, frustrate your co-workers, drive your spouse crazy, and cause [...]